Sustainability speaks.
Branding
Identity design
Web & Interactive design
Data design
Environmental design
Kendeda Building for Innovative Sustainable Design at Georgia Institute of Technology
Strategy
Design
Art Direction
In conjunction with Good Thinking Atlanta
(As of May 2020, this project is ongoing.)
Designing and constructing the Southeast’s first Living Building was no small task. Neither was giving it a voice.
Our team thoughtfully placed the principles and requirements of the Living Building Challenge within the culture and identity of Georgia Tech to create a voice for this exceptional structure. With careful intention, we looked at brand and identity, including a set of icons unique to the project. We built a visual language by which to present complex building systems data, knowing that all walks of the community would interact with it. We meshed the building’s brand seamlessly with Georgia Tech’s strict web guidelines, and extended the voice to environmental elements, including proposed etched glass graphics.
