you made it.

Design with purpose. Ideas with power. Creativity with attitude.

Lightdaughter is an independent creative studio putting smart design to work growing brands that prioritize sustainability, organizations that elevate people and small businesses that enhance communities.

branding.

Another word for psyche. It brings systemic thinking together with creativity. That’s where we find the powerful brand story and visual language that fit just right.

identity.

Definition, not limitation. Suck it up and answer the hard questions. The ones about who you really are at the core. Now, let’s remove the boundaries and get some attention.

design.

It begins and ends with who you’re designing for. Learn their language, speak to them directly. Let’s rock their experience with conscious strategy and design.

in the studio.

Featured
design is a verb: practice
#designisaverb
design is a verb: practice
#designisaverb

Ask a southerner if barbecue is a noun or a verb, and you'll get a passionate response that it's a noun. Sure, it’s a labor of love, getting up before dawn, tending and mopping all day. But what you end up with is unmistakably barbecue. I feel the same way about design… only in reverse. Design is a practice, an action, a verb.

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#designisaverb
trust + information + authenticity = engagement
human centered, intuitive & intelligent
trust + information + authenticity = engagement
human centered, intuitive & intelligent

Social media can be like poking around in a condemned psych hospital rumored to be haunted on a pitch-black night with a flashlight powered by batteries you last replaced in middle school. But it doesn’t have to invoke an ’80's slasher film if you understand one universal truth…

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human centered, intuitive & intelligent
design is a verb : csr & dei
sustainability, diversity / equity / inclusion, #designisaverb
design is a verb : csr & dei
sustainability, diversity / equity / inclusion, #designisaverb

When it comes to CSR and DEI reporting, the disclosures your stakeholders and investors need are necessary, but the reason you do what you’re doing is far more important to the life of your brand.

So... What are you doing?

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sustainability, diversity / equity / inclusion, #designisaverb

the work.

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some thoughts from clients.

you found me.

 

creative director.
designer.
collaborator.
artist.
daydreamer.
collector.
feminist.
tree hugger.
ally.

I founded Lightdaughter Studio to marry my rational brain with my fine artist’s eye. To put a lifetime of diggin’ in, learning and experimenting to use. To prioritize sustainability, equity and community in my work. To make work that that serves as much as it informs.

In a nutshell, I founded Lightdaughter Studio to channel my 20+ years of shepherding and growing brands, masterminding campaigns, and shaping stories from data into damn good design for brands with purpose.  

some of the brands i’ve worked with.

let’s get busy.

Design thinking. Brand storytelling. Powerful creativity.