A vision in metal.

PolyVision + Gordon Inc.

Co-brand development

Strategy
Design
Art Direction

Two leading names in architectural wall systems joined forces to create one superior product. That lead to a smart and simple approach to the branding.

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We pulled elements from each identity to create a unique graphic pattern with a mathematical feel. This, along with the product naming standard we developed, supports our goal of positioning the product as a dynamic engineered solution. We also created an abbreviated logomark for a wider range of uses.

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The product itself is a combination of the best of both companies: PolyVision’s highly customizable ceramic-coated metal wall panels and Gordon’s resilient engineered wall cladding systems. We combined chosen elements of each company’s brand to create cohesion in the new product visuals and maintain harmony with both existing individual brands.

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Keeping the approach simple allows the product, which provides unmatched levels of personalization and customization, to shine.

In addition to guidelines, we delivered multiple collateral templates and assets for the internal sales and marketing teams.