Smart. Gutsy. Bold.
Synchronicity Theatre
Branding
Identity
Print design
Signage
Concept
Strategy
Design
Art Direction
After six seasons, Synchronicity Theatre had achieved its first mission: to become the premiere theatre company uplifting the voices of women and girls in Atlanta. But it was time to elevate their brand.
Over the course of this decade-long, true passion project, we have firmly established a strong, unique presence that can only be Synchronicity Theatre.
Our approach was systemic and flexible, allowing the brand to flow naturally and seamlessly as each season emerges and the life of the theatre progresses. We needed to both entice patronage and set Synchronicity Theatre apart from her fellow companies.
Over time, a set of standards was developed that are strikingly independent and supportive of the show and season presentation. Building a strong core brand was an especially important task, for a non-profit theatre company relying on grant funds and in-kind donation of services.
