Telling the story of strength.
Simpson Strong-Tie
Annual report
Concept
Design
Art Direction
As an established and respected fasteners manufacturer, Simpson Strong-Tie leads the industry with products that are strictly tested and proven to perform. That dedication to reliability lies at the heart of the company itself.
So in order to track their growth and tell their story year after year, we crafted a narrative which showcases the history and values of the company through their trusted products and evolving innovation.
Building each annual based on the company’s values has allowed Simpson Strong-Tie to share a deeper story with shareholders, connecting the audience and boosting their loyalty. And by adding a focus on a unique quality or topic keeps the message fresh and allows the brand to grow in multiple dimensions.
In tandem, these strategies keep Simpson Strong-Tie’s founding principles – to do it right, enjoy the work, and support customers in every way – at the forefront of the brand.