Shining light on shading.
Positioning &
Educational campaign:
Data design
Video
Presentation
Mermet USA
Concept
Event branding
Design
Data visualization
Art Direction
Shades don’t just reduce glare and look good. Mermet’s shade fabrics also wield a punch that can step up a building’s energy efficiency significantly.
By sharing their expertise freely, Mermet secured their reputation as a reliable and relevant architectural partner.
Mermet saw a gap in the market and began to turn their attention to something most manufacturers only gloss over: the energy efficiency potential of fenestration. Drawing attention to how glass and shading work together, the thermal performance impact of the right combination took center stage.
Highlighting the in-depth research and study of their internal experts, this campaign was designed to be a beacon of applicable information by utilizing technical data and situational comparisons. A rich and sleek presentation goes deep into Mermet’s findings and simplifies the science behind their case for energy efficient fenestration. The campaign culminated in a live panel event.
The videos and infographics were shared extensively by way of a series of emails, social media channels and, of course, the company’s website. And the presentation was certified by the American Institute of Architects as a CEU, allowing for further distribution and wider benefit.