The strength of science.
Branding
Identity
Print design
Advertising
Milliken Infrastructure
Concept
Design
Art Direction
An adherence to solutions built on a sound foundation of science positioned Milliken Infrastructure in the industry as innovators and leaders, and is the idea at the core of the brand.
To give Milliken Infrastructure a distinct identity while maintaining its direct tie to Milliken, we began with typography and color. Our logomark references the natural elements—water, land and oil—that each product is designed to control, representing them as layered blocks building upon one another to create the infrastructure they support.
Knowing that the majority of all imagery available would be taken on smartphones in the hands of sales representatives and contractors, it was important to balance the brand on something more solid. Iconography, duotones, and elemental and detail photography creates a graphic visual language which supports and enhances the on-hand imagery.