trust + information + authenticity = engagement
Social media can be like poking around in a condemned psych hospital rumored to be haunted on a pitch-black night with a flashlight powered by batteries you last replaced in middle school. But it doesn’t have to invoke an ’80's slasher film if you understand one universal truth…
branding is a kind of cartography.
I’ve always loved maps, charts, diagrams. Maps like Tolkein's Middle-earth reflect the culture of the inhabitants just as much as the topography of the land, and Napoleon's Russian campaign by Minard presents multiple dimensions of data in a single image. And that's what a great brand needs to do.
live, love, design.
2020 so far: a pandemic, toxic politics, some serious nesting, a newfound green thumb, and a shiny new independent business.
That last one is the kicker.
know what you don't know. then learn it. (if you wanna.)
I haven’t really been keeping a tally, but I’d bet a dollar that I’ve tuned in to 20 or more webinars, roundtables and online events in the last 5 months. It’s been pretty incredible. Here are some highlights-